1. Think about your content carefully.

Plan ahead and approach content creation in a purposeful way. Choose eight to 10 topics that you believe will most engage your readers and tailor your content to them. Then, create an editorial calendar with a list of upcoming topics, and be faithful to it.

Related: How to Create Great Content for Your Website

Jantsch recommends using WordPress as a content management system; he says that not only is it intuitive and comes with an entire community of developers and designers constantly improving it, WordPress pages are also more SEO-friendly than static websites. Jantsch recommends using the following WordPress plugins to boost SEO appeal. 

• Contextual Related Posts: This plugin automatically places five to six related stories below a post. This allows readers to easily access related content and makes your content easier to find by search engines.
• Sociable: This plugin allows you to seamlessly integrate social media into posts. It has buttons that display how much your content is being shared on social networks, including Facebook, Google+ and Twitter.
• WordPress SEO: This plugin allows you to maximize SEO by reminding you to insert images and meta descriptions, and analyzing your headlines for length and keyword usage.