3. Make your email marketing more valuable.

E-mail remains effective at reaching a large number of current and potential customers. It could be used in a myriad of ways, from informing your customers about a new product, to offering ongoing training and industry news. Every email should be valuable. Jantsch recommends the following strategies to get the most out of your e-mail marketing efforts.

• Use an E-mail Service Provider (ESP): If you're sending more than 10 emails, an ESP is essential. It allows you to be more creative with presentation and also allow for automatic responses and tracking. Jantsch recommends Aweber, Infusionsoft, MailChimp, Constant Contact and Vertical Response.
• Have a consistent communications tool: To be truly effective in e-mail marketing, you need to have something that you can send out regularly, such as a weekly newsletter.
• Build e-mail campaigns around events: Send out e-mails when you have something to offer, such as a new product, service or compelling content. 

Related: How to Create an E-Mail Marketing Campaign That People Will Notice